Conversion Rate
Optimisation (CRO)

Visitor Conversion Rates

There are many types of optimisation and Conversion Rate Optimisation we consider to be one of the most important. After all, what is the point of spending time, effort and money with Search Engine Optimisation and Social Media Optimisation just to find that the first thing your visitor does on arriving at your website is press the BACK button.

The best way to understanding your visitors is by looking at the website statistics provided by your Hosting company, or by other website performance monitoring tools such as Google Analytics. These statistics can provide a wealth of information for optimisers such as ourselves to find out why and where visitors are leaving your website.

Conversion Rate Optimisation (CRO)

Bounce Rates

You may be surprised to find that Bounce Rates (people who immediately press the BACK button) of 50% are quite typical for websites. This means that half of the visitors either don't like, or more importantly, don't see what they are looking for. We can help your visitors find what they are looking for quickly and clearly.

Golden Triangle

Conversion Rate Optimisation helps visitors to find what they are looking for. We use the golden triangle technique when optimising. This means that visitors scan your web page from top-left to top-right and then down to bottom-left, all being done within a fraction of a second. This is enough time to decide whether this web site offers the information they are searching for. Our optimisation techniques puts this information right where they are looking.

Static Optimisation

Static CRO improves the usability of your website with the use of clear navigation to your Landing Pages (pages where you want your visitors to go); the reduction of distracting links, images, text, etc; and improve functionality with good use of your keywords. Similar to Home Staging, CRO will clear the clutter from your website and leave your visitors looking at the message you want them to see.

Dynamic Optimisation

Dynamic Optimisation is all about improving your web site's stickiness (getting visitors to want to return). Visitors need a reason to bookmark a website or add it to their favourites, and just by being there just isn't enough. Visitors want to interact, share information, and they also want content on demand. There are many ways to help keep your visitors returning and these include offering a discussion Forum, Newsletter and live RSS Feeds to name a few. We can help make your website more attractive to visitors and give them a reason to want to return.