Search Engine
Optimisation (SEO)

Elements of Search Engine Optimisation (SEO)

Websites designed with Search Engine Optimisation can be described as using keyword research and link popularity analysis, with well-written, professional coding practices with the intention to move a website as close to the number 1 results position as possible. you should implement the following 4 steps:

Keyword Analysis

When designing websites, finding the key words best optimised for a given site involves considerable research and is one of the hardest tasks. It involves using the keywords under which you would like to be found, and then finding out whether anyone searches on these keywords and how popular they are. For certain keywords, others may have to be chosen that give a better search-to-competition ratio. It is also important to ensure keywords are relevant and specific to each of the website's pages designed. Here in Spain on the Costa del Sol, many of our websites are designed for the tourism industry. There is a huge competition for business here so choosing the correct keywords is immensely important for a successful business.

Website Design

There are two goals a webmaster should try to achieve when designing websites.
First, it must be visually pleasing to the customer. Your website will probably be the first introduction to your business and so it must be professionally written and provide them with easy access to the information they are looking for. The is where Conversion Rate Optimisation (CRO) is important.

Second, the website must be Search Engine friendly. To ensure all your website's pages are properly indexed with all the search engines, it is important to avoid broken links, automatic redirects, an all-flash intro, and ensure all relevant tags are included, and every page contains unique and informative text.

Site Content

With the website's HTML code professionally optimised for search engine readiness, and your keywords chosen to match the message you want to put across, now comes the task of writing those content-rich web pages that will sell your product or service to the customer. Writing rich content that contains the necessary keywords, and yet remains easy to read without being stilted, involves much thought and takes time. Websites optimised in this way and avoiding quick fixes, are more likely to produce a constant flow of targeted traffic to your business well into the future.

Link Popularity

Many of the major Search Engines, and most importantly Google, assign great importance to link popularity when indexing a website. Unfortunately, it is not just a matter of incorporating as many links coming into and out of your site, but instead great emphasis is placed on quality links and factors such as using associated links, and the position of links near relevant paragraphs of text. With the introduction of Social Networking, you should also consider Social Media Optimisation (SMO) when you are looking at building your natural link profile.

Search Engine Optimisation (SEO) is an ongoing project

It is important to review your rankings at least once a month and to compare your website against your competition. Not only do new websites appear all the time, but Search Engines such as Google continually change their ranking criteria, so that a ranking in the top 3 pages one day may suddenly drop to page 10 the following week, for no apparent reason.

It is also necessary for a website to grow in size and content, otherwise it will fall behind the many other websites on the Internet fighting for a top ranking. All websites should be designed for easy maintenance and expansion, to reflect the natural growth in your business.